No longer restricted by lines of gender, makeup is all-inclusive and MAC Cosmetics celebrates that fact with its newest campaign and product launch. MAC revisits its legendary VIVA GLAM line, revealing a collaboration with the Keith Haring Foundation. Inspired by Haring’s most prolific works, the collection features lipstick in vibrant shades of red, blue, and yellow. Meanwhile, the packaging features famous Haring graphics.
The MAC VIVA GLAM x Keith Haring campaign lives up to the range. Photographer Bryce Anderson’s stunning images add a dramatic flair to the ad. In a lineup that includes Bria Bryant and Isabella Emmack, August Gonet is front and center with fearless makeup looks.
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MAC Cosmetics’ global creative director, Drew Elliott explains that “This year’s campaign is so significant as it marks 40 years since the first reported AIDS case by the CDC, which shows us the strides that have been made towards fighting the HIV/AIDS epidemic, the biggest in our lifetime before COVID, and what work still needs to be done.”
Elliott adds, “We are so honored that the Keith Haring Foundation agreed to join forces with us to carry forward Keith’s mission of using art to drive positive change for those most in need of support, and proud that his iconic art and philanthropy lives on through VIVA GLAM.”
MAC VIVA GLAM x Keith Haring Campaign
