Machine Gun Kelly Fronts Reebok Club C Overbranded Campaign

The Fashionisto

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Published August 2, 2017

Machine Gun Kelly stars in Reebok's Club C Overbranded campaign.Pin
Machine Gun Kelly stars in Reebok’s Club C Overbranded campaign.

Reebok enlists Machine Gun Kelly to star in its Club C Overbranded campaign. The rapper teams up with photographer Atiba Jefferson for the advertisement. The outing takes inspiration from the warehouse parties of the nineties. Traveling to Chicago, Machine Gun Kelly takes to an abandoned warehouse for the campaign. He sports Reebok’s Club C sneakers, which come in six colorways.

Related: Machine Gun Kelly Makes a Statement in Blush Pink, Sports Stella McCartney

Machine Gun Kelly also talks to Reebok about personal style. He shares, “You can match your emotions with your clothing and say what you want without having to physically speak.” MGK continues, “When you’re an expressive person you don’t always want to just have to say how you feel or how you feel about yourself, so you can wear it instead.” Not afraid to take fashion risks, he explains, “My style is show-ready, every time I put clothes on I’m striving to be iconic and knowing that at any moment the right look could last forever”

Machine Gun Kelly for Reebok Club C Overbranded Campaign

Starring in Reebok's new campaign, Machine Gun Kelly holds Reebok's Club C sneaker, which retails for $80.Pin
Starring in Reebok’s new campaign, Machine Gun Kelly holds the brand’s Club C sneaker, which retails for $80.
Rapper Machine Gun Kelly is front and center for Reebok's Club C Overbranded campaign.Pin
Rapper Machine Gun Kelly is front and center for Reebok’s Club C Overbranded campaign.

Reebok celebrates its Club C sneakers with the release of a nineties style half-zip hoodie.Pin
Reebok celebrates its Club C sneakers with the release of a nineties style half-zip hoodie.

Busting a move, Machine Gun Kelly fronts Reebok's Club C Overbranded campaign.Pin
Busting a move, Machine Gun Kelly fronts Reebok’s Club C Overbranded campaign.

Behind the Scenes: Machine Gun Kelly for Reebok Club C Overbranded Campaign

Wearing a denim jacket and hooded pullover, Machine Gun Kelly shoots his Reebok campaign.Pin
Wearing a denim jacket and hooded pullover, Machine Gun Kelly shoots his Reebok campaign.