Under the golden haze of the Italian countryside, Mads Mikkelsen returns for Zegna’s spring-summer 2025 campaign. The Oasi Lino collection leans into lightness—crisp white shirts, relaxed linen suits, and collarless jackets that recall postwar Neapolitan tailoring, updated for a man who moves through life rather than poses for it.
The season is a study in Italianità, but stripped of cliché. The tailoring breathes. The palette hums. And the linen—traceable and sustainably sourced—is the message stitched into every look.
Mads Mikkelsen for Zegna Spring/Summer 2025
Mads Mikkelsen, equal parts gravitas and grace, walks a gravel path, leans on a vintage bicycle, or lounges in soft-shouldered separates, all while radiating a nonchalant elegance that never feels rehearsed.
Where Mikkelsen’s winter campaign offered resolve against the elements through cashmere, spring pivots to leisure—sun-baked walls, long afternoons, and the kind of style that lingers like a Fellini close-up.
Mikkelsen’s brown leather Mocassin loafers, the campaign’s footwear anchor, evoke a Roman holiday more than a Milanese boardroom.
From city stone to countryside grass, every image feels like a lived-in memory—a moment of routine elevated by purpose. In an age of oversaturated campaigns and maximalist messaging, Zegna refuses to shout.
The brand strolls. It reflects. And through Mikkelsen, it reminds us that true refinement doesn’t announce itself—it arrives.
