Zegna’s latest campaign, set against the serene backdrop of Oasi Zegna, features brand ambassador Mads Mikkelsen embodying the essence of the Italian label’s transition from fall to winter.
Central to this showcase is the Oasi Cashmere collection, highlighting Zegna’s commitment to luxury and sustainability.
Mads Mikkelsen for Zegna Winter 2024 Campaign
For Zegna’s winter 2024 campaign, Mikkelsen dons an oversized coat in a rich forest green, a nod to the brand’s heritage and the natural hues of the Italian Alps.
The Il Conte jacket, a standout piece, pays homage to founder Ermenegildo Zegna’s noble title, blending traditional tailoring with modern design. This jacket, crafted from Oasi Cashmere, exemplifies Zegna’s dedication to quality and traceability, with the brand committing to certifying its cashmere fibers as 100% traceable from 2024.
To combat the winter chill, Mikkelsen layers with Oasi Cashmere knitwear, including cardigans and sweaters. Completing the ensemble are Zegna’s Triple Stitch Monte shoes, which combine elegance with practicality.
With the Oasi Cashmere collection at its core, the Zegna winter 2024 campaign bridges nature, heritage, and innovation, setting a timeless tone for the season.
