Ermenegildo Zegna links up with actor Mahershala Ali for the second consecutive season. After posing the question “What does it mean to be a man today?” last season, the Italian label now aims to show #WhatMakesaMan. Ali proposes his point of view in a pair of videos that accompany striking new imagery for Ermenegildo Zegna’s spring-summer 2020 campaign. Front and center, Ali showcases the label’s modern tailoring that even incorporates pieces with sustainable fabrics. After all, Ermenegildo Zegna is at the forefront of fashion brands that are producing more eco-conscious clothing.
Related: #UseTheExisting | Ermenegildo Zegna Unveils Spring ’20 Collection
Mahershala Ali for Ermenegildo Zegna Spring/Summer 2020 Campaign
