The Versace spring-summer 2022 eyewear ad features Maluma as the face of the brand. The Colombian singer also fronts the Italian fashion house’s ready-to-wear campaign for the season. For Versace’s eyewear, Mert Alas and Marcus Piggott capture the dynamic and brilliance of new season hues and optical styles that reimagine Versace’s classic Medusa Biggie style.
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Maluma for Versace Spring/Summer 2022 Eyewear Campaign
Versace’s latest campaign images are strong and forceful in line with Maluma’s star power, the new season’s fashion, and the brand’s rich tradition of long-lasting photographic imagery. While Mert & Marcus photograph Maluma, Jacob K looks after styling the artist in Versace’s vibrant wardrobe for the season. Meanwhile, hairstylist Christian Restrepo looks after Maluma’s bleached blond cut and Cynthia Alvarez tends to his picture-perfect grooming.
Versace Medusa Biggie
The iconic Versace Medusa Biggie sunglasses were first popularized in the mid-1990s by Christopher Wallace, stage name Biggie Smalls. Medusa Biggie sunglasses live up to their iconic reputation this spring as the golden hardware is reimagined across various frames.
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Colorful neon or pure colors are part of the Versace spring-summer 2022 collection’s lively, confident universe. Its adaptability is seen in the hardware’s incorporation into optically complicated forms and new gigantic shapes.