Marc Jacobs marks its 40th anniversary with a dynamic collaboration alongside the legendary Futura, known for his groundbreaking work in the 1980s graffiti scene. Together, they launch a capsule collection that seamlessly fuses Marc Jacobs’ iconic silhouettes with Futura’s signature street-style artistry.
J Balvin for Marc Jacobs x Futura Campaign
The campaign, led by J Balvin and captured by Renell Medrano, vibrates with the pulsating energy of New York. Denim, hoodies, and tote bags undergo a streetwise transformation, with Futura’s graffiti-style splashes injecting a fresh, exciting edge to the brand’s core staples.
Futura, a product of New York’s subway graffiti movement, infuses this collection with a raw, unapologetic spirit. His deep-rooted love for urban art resonates with Marc Jacobs’ enduring influence on New York’s cultural landscape.
In this campaign, J Balvin takes center stage, styled by Milton Dixon III in pieces that channel both graffiti culture and Marc Jacobs’ fashion heritage. From art-infused denim to bold knitwear, the collection is a statement of creative synergy where past, present, and future collide.
Marc Jacobs and Futura create an aesthetic that’s bold and unapologetic and celebrates the roots of the New York subculture. Their collaboration serves as both a tribute and a reawakening of what makes the city’s creative scene timeless.
