Are You Alive?–Conceived as an olfactory aphrodisiac, Fuel for Life Spirit is the new masculine fragrance launched by Diesel, that reinvents the original Fuel for Life from 2007. Photographer Matthew Brookes is enlisted by the brand to transport this concept into an advertising campaign, which includes a brand new commercial and printed advertisements. Models Marc Madeleyn, Paul Hamy (Nathalie) and Geoffroy Jonckheere (New Madison) appear in the fragrance’s campaign, playing the roles of cheerful charmers, that live their lives to the fullest, enjoying every single moment.