Mark Estes of the Montana Boyz trades his cowboy hat for a festive twist, donning a Santa hat as the face of SKIMS’ holiday campaign. In photographs by Charlie Denis, he embodies modern holiday charm with a playful edge.
Mark Estes for SKIMS Holiday 2024 Campaign
SKIMS men’s cotton poplin boxers make a statement in a tonal print while plaid fleece sleep pants feel as classic as a cozy Christmas morning. Standing alongside a stylishly dressed Bull Terrier or leaning on a vintage convertible packed with presents, Mark balances nostalgia and modernity.
The campaign ties together warmth, humor, and effortless appeal, blending tradition with SKIMS’ signature approach to casual essentials—both timeless and cool, wrapped in holiday cheer.
