The future seems uncertain for the once longstanding relationships between fashion houses and its creative directors. On the heels of Stefano Pilati’s departure from Ermenegildo Zegna last month, another shakeup is at play. Massimiliano Giornetti has exited Italian fashion house Salvatore Ferragamo. Giornetti originally joined Ferragamo in 2000, bringing his expertise to menswear. After successful collections for the brand, in 2011, Giornetti was given the reigns of creative director for menswear and womenswear. WWD reports that in Giornetti’s absence, the brand’s in-house team will continue to design its collections.
Meanwhile, Brioni has found its next creative director in an unlikely candidate. Coming to the fashion house with no design background, Justin O’Shea is sure to give Brioni a fresh new spirit. Popular on the street style scene and on social media, O’Shea was previously fashion director for online retailer My Theresa. Talking to Business of Fashion, O’Shea shared, “The menswear market of today offers unique opportunities and it was an easy decision to be part of the revitalizing of this prized brand.” The new Brioni creative director continued, “I am fascinated by the unique and rich heritage of Brioni. This house has all the pieces of the puzzle—the craftsmanship, the quality, and an incredible archive. I am eager to reinterpret all these elements and make them relevant for today’s customer.”
