The Silk Road: Benjamin Eidem Fronts Massimo Dutti’s Spring ’17 Campaign

The Fashionisto

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Published February 1, 2017

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Updated March 7, 2023

Benjamin Eidem models neutral fashions for Massimo Dutti's spring-summer 2017 campaign.Pin
Benjamin Eidem models neutral fashions for Massimo Dutti’s spring-summer 2017 campaign.

Massimo Dutti takes its spring-summer 2017 campaign on the road, traveling to Marrakesh, Morocco. The Spanish brand taps leading model Benjamin Eidem as the face of the season. The Swedish model links up with photographer Lachlan Bailey for Massimo Dutti’s luxurious outing. The label entitles its spring adventure, The Silk Road. The first chapter of three, Benjamin is front and center with a style narrative based on relaxed tailoring.

Related: Armando Cabral Takes on Florence with Massimo Dutti

Massimo Dutti Spring/Summer 2017 Men’s Campaign

Model Benjamin Eidem dons a black suit for Massimo Dutti's spring-summer 2017 campaign.Pin
Model Benjamin Eidem dons a black suit for Massimo Dutti’s spring-summer 2017 campaign.
Lachlan Bailey photographs Benjamin Eidem for Massimo Dutti's spring-summer 2017 campaign.Pin
Lachlan Bailey photographs Benjamin Eidem for Massimo Dutti’s spring-summer 2017 campaign.
Front and center, Benjamin Eidem stars in Massimo Dutti's spring-summer 2017 campaign.Pin
Front and center, Benjamin Eidem stars in Massimo Dutti’s spring-summer 2017 campaign.
Massimo Dutti enlists Benjamin Eidem as the star of its spring-summer 2017 campaign.Pin
Massimo Dutti enlists Benjamin Eidem as the star of its spring-summer 2017 campaign.
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