With an editorial titled “Urban Rhythm: Day to Evening,” Massimo Dutti highlights its fragrances. As dancers gather on a rooftop, the Spanish brand offers a multisensory experience. Massimo Dutti’s skillful approach to scents is reflected in this outing, which brings together the ambiance of nature and the city.
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Sulian Rios and Cédric Sanvee team up to embody the Massimo Dutti man. The dancers and models star alongside Anna van Dieren and Xiaoyi Liu in an arresting video performance.
The Style Council is in charge of the feature’s overall creative direction, which includes the director of photography Louis Evennou’s work. Meanwhile, Eric Christison’s masterful and graceful choreography, set to Oliver Burslem’s music, comes together.
Massimo Dutti ‘Urban Rhythm’ Editorial
