Easy Spring Pieces–H&M enlists Danish model Mathias Lauridsen to give us a preview of its casual offering for the spring season. Clad in cotton jackets, cosy sweatshirts, striped cotton tees and classic chinos, Mathias models a timeless wardrobe that perfectly adapts to every kind of personal style. / Art direction by Evelina Sollander. Photos by David Roemer.
Mathias Lauridsen Plays It Casual for H&M Spring 2013
Recent Updates
Theory Proposes Soft Silhouettes This Spring
Theory’s spring arrivals move with ease—tailoring softened, silhouettes relaxed, and layers thoughtfully composed. Clean lines meet quiet luxury in a ...
BERSHKA Punches Up Streetwear with Everlast
BERSHKA joins forces with Everlast for a capsule collection that channels the grit and spirit of boxing. Infused with gym ...
Moncler Grenoble Spring 2025 Blends Utility & Urban Edge
Moncler Grenoble’s spring-summer 2025 collection reimagines alpine performance with urban sophistication. Rooted in the brand’s mountaineering heritage, the lineup fuses ...
ARKET Crafts a Versatile Wardrobe for Spring 2025
ARKET’s spring 2025 collection charts a wardrobe shaped by life’s journeys—where practical staples meet pieces with character. Worn by Moustapha ...
Massimo Dutti’s Earthy Tones Dominate in Terre des Épices
Massimo Dutti embraces earthy elegance with its latest edit, “Terre des Épices.” Neutral tones take center stage, woven into a ...
H&M Atelier Blends Parisian Tailoring & California Cool
This season, H&M Atelier unveils a limited menswear collection that couples vintage nostalgia with Parisian tailoring and California cool. The ...
Le modèle est très mignon et les fringues sympas, celà me donne envie d’aller faire un tour chez H&M, d’autant plus que les tarifs sont toujours très abordables