Easy Summer Pieces-Danish model Mathias Lauridsen reunites with fast fashion giant H&M to unveil part of the brand’s summer 2013 menswear collection. Captured in a luminous and relaxed atmosphere, Mathias is dressed in a selection of casual looks that mingle timeless neutral tones with more vivid and playful shades, like coral, turquoise and forest green. Focusing on clean lines and essential garments, the brand revisits the classic summer pieces, like the Bermuda shorts or the linen trousers in a contemporary way, thanks to a simple, but at the same time always appealing, approach to style.
Mathias Lauridsen Sports H&M’s Summer 2013 Styles
Recent Updates
Octobre Éditions Introduces New Fits in Denim Studio
Octobre Éditions expands its denim narrative with “The Denim Studio,” a release emphasizing versatility and timeless style. The collection introduces ...
Etro Spring 2025 Delivers Paisley, Denim & Suits
Etro's spring-summer 2025 collection proposes refined tailoring with modern versatility, crafting a wardrobe where formality and leisure converge. Anchored by ...
Massimo Dutti Captures the Spirit of Modern Road Style
Massimo Dutti embarks on a refined journey with its “Modern Road” men’s edit. The featured ensembles pair timeless essentials with ...
Polo Ralph Lauren Embraces Soft Suits & Bold Hues
Polo Ralph Lauren’s pre-spring 2025 collection champions refined sportswear. Earthy tones dominate herringbone suits and double-breasted blazers, elevating soft tailoring ...
Chill Meets Chic with Zara’s Artful Layering
Zara leans into layers, presenting a versatile winter wardrobe with seamless transitions into spring. French model Clément Chabernaud takes the ...
Madewell Brings Relaxed Workwear Into the Spotlight
Madewell’s latest drop delivers a lineup rooted in modern utility. Hedi Ben Tekaya embodies the relaxed aesthetic, slipping into workwear-inspired ...