FRAME Denim founders Jens Grede and Erik Tortstensson enlist actor Matt Dillon as the star of the label’s fall-winter 2015 advertising campaign. Posing for relaxed images in FRAME men’s essentials, Dillon is photographed by Erik Torstensson and styled by George Cortina. Discussing how Dillon fits in with the FRAME universe, Grede and Tortstensson share, “We created FRAME for the women that surround us and the men whose lives we want to have lived. Matt Dillon is an icon of culture, with a career spanning 30 years from The Outsiders, to Drugstore Cowboy and most recently Wayward Pines. His influence on us has been profound and working with him on FRAME is nothing short of meeting one of your idols.”
