It’s all about #TheSmiths this autumn. Known for his versatile acting, Matt Smith, the star of House of the Dragon, has transitioned into a new leading role as the embodiment of Paul Smith. This British actor takes center stage in Paul Smith’s fall-winter 2023 campaign, where he showcases the brand’s classic tailoring and signature stripes. His appearance brings a level of sophistication that aligns perfectly with the Paul Smith ethos.
Matt Smith for Paul Smith Fall/Winter 2023 Campaign
Smith’s portrayal is more than just a modeling gig; it’s a genuine expression of his style. He’s dashing as he hits the studio, donning the label’s new collection inspired by modernist architecture and interiors.
This creative concept isn’t isolated; it’s thoughtfully juxtaposed with an emphasis on heritage fabrics and pieces inspired by the vast Paul Smith archives. It’s a blend that speaks to the modern man who appreciates a touch of tradition.
Embodying the Paul Smith man isn’t just about clothing but an attitude. Smith encapsulates the man who enjoys menswear classics, seamlessly embracing timeless tailoring while adding a dash of the designer’s “classic with a twist” mindset.
His influence doesn’t stop there. Smith also had the unique opportunity to pose with the designer in a black-and-white image, a tribute that resonates with a Paul Smith nineties campaign, connecting past and present.
The collaboration between Matt Smith and Paul Smith isn’t merely transactional; it’s deeply personal. Reflecting on the experience, Smith praises the brand, saying, “Paul Smith has provided classic, inventive, and colorful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honor. He continues to push boundaries in life and art, making Paul Smith a consistently iconic British brand. Not to mention utterly stylish.”
The mutual admiration between the actor and designer is palpable. Paul Smith’s excitement about the collaboration is unreserved as he expresses, “I’m beyond excited to be working with Matt for the next two seasons—he’s the perfect fit for Paul Smith. He’s also one of those people who really embody effortlessness, both in terms of his on-screen characters and his off-screen sense of style.”
Smith’s ability to look “excellent in a suit” isn’t the only reason for the partnership; his genuine connection to the brand makes this collaboration resonate.
