The New Season–Swiss label Marc Stone taps once again model Mattia Regonaschi to front its spring/summer 2013 campaign, shot in Milan by the lens of Ryan Jerome. Displaying the limited edition collection designed between the Swiss label and Icelandic artist Thelma Herzl, the WhyNot model is captured in refined suits and more casual suggestions, reworked with eye-catching digital prints, vitaminic hues, pearly tones and almost shimmering fabrics.