All Blue: Lucky & Francisco Reunite with Mavi for Fall ’21 Campaign

The Fashionisto

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Published September 7, 2021

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Updated March 22, 2023

Models Lucky Blue Smith, Jordan Daniels, Marlee Bell, and Francisco Lachowski star in Mavi's fall-winter 2021 campaign.Pin
Models Lucky Blue Smith, Jordan Daniels, Marlee Bell, and Francisco Lachowski star in Mavi’s fall-winter 2021 campaign.

Mavi brings the past forward with a reunion for fall-winter 2021. The fashion brand once again enlists Lucky Blue Smith and Francisco Lachowski as its campaign stars. Both models appeared together in Mavi’s spring-summer 2016 advertisement. 

For autumn, Mavi goes “All Blue” with “no filter, all vegan, less water, and much love!” Benny Horne hits the photo studio to capture the brand’s latest campaign. Lucky and Francisco captivate as they join Jordan Daniels and Marlee Bell.

Related: MAVI HEADS TO VANCOUVER FOR SPRING CAMPAIGN

Meanwhile, Melissa Ventosa Martin looks after styling for the season. Martin highlights Mavi’s timeless styles with classic denim looks. Horne photographs Lucky and Francisco in must-haves like distressed blue jeans, a two-pocket denim shirt, and Mavi’s new logo hoodie.

Mavi Fall/Winter 2021 Campaign

In front and center, Lucky Blue Smith sports a Mavi logo hoodie with jeans for the brand's fall-winter 2021 campaign.Pin
In front and center, Lucky Blue Smith sports a Mavi logo hoodie with jeans for the brand’s fall-winter 2021 campaign.
Francisco Lachowski appears in Mavi's fall-winter 2021 campaign.Pin
Francisco Lachowski appears in Mavi’s fall-winter 2021 campaign.
Doubling down on denim, Lucky Blue Smith fronts Mavi's fall-winter 2021 campaign.Pin
Doubling down on denim, Lucky Blue Smith fronts Mavi’s fall-winter 2021 campaign.
Jordan Daniels and Lucky Blue Smith come together for Mavi's fall-winter 2021 campaign.Pin
Jordan Daniels and Lucky Blue Smith come together for Mavi’s fall-winter 2021 campaign.
Top model Lucky Blue Smith stars in Mavi's fall-winter 2021 campaign.Pin
Top model Lucky Blue Smith stars in Mavi’s fall-winter 2021 campaign.
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