Equinox adopts a life motto for its latest advertising campaign, Equinox Made Me Do It. The new campaign depicts models in eccentric situations, showing that people go to great lengths to stay healthy and in shape. Connecting with photographer Rankin, British model Max Rogers hits the studio in a dirty t-shirt and jeans, posing with a piglet that he presumably just captured.
Max Rogers Poses with Dirty Piglet for Equinox Campaign
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