McQ enlists Jonas Glöer as the star of its spring-summer 2018 campaign. Fresh off an editorial from M Le Monde, Jonas delivers a tailored cool. Chris Rhodes photographs the German model. Lending the advertisement a nonchalant attitude, Jonas is styled by Jodie Barnes. The latter pulls together a wardrobe that represents McQ’s seamless blend of sharp tailoring and a rebellious Londoner’s edge.
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McQ Alexander McQueen Spring/Summer 2018 Campaign