Camo Now: Trendy Camouflage Prints

The Fashionisto

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Published June 28, 2018

Valentino turns out a camouflage print as part of its spring-summer 2019 men's collection. The fashion house showcased the piece during Paris Fashion Week.Pin
Valentino turns out a camouflage print as part of its spring-summer 2019 men’s collection. The fashion house showcased the piece during Paris Fashion Week.

Interestingly enough, the camouflage print we know today began as an act of deception to hide locations and equipment during World War I. For example, the French established camoufleurs to paint vehicles and weapons in patterns that matched the surrounding landscape.

Related: Dsquared2 Does Sporty Military Style for Spring ’19 Collection

Between the First World War and Second World War, camouflage prints were adapted for more uses including attire for civilians and soldiers alike. Penetrating popular culture today, you can easily find camouflage prints on the catwalk. Brands such as Valentino and Coach regularly feature camouflage prints in their designs.

Going casual, Kevin Love wears a camouflage print jacket by Banana Republic.Pin
Kevin Love stars in a campaign for Banana Republic. Even though he is casual, he elevates his style with the label’s chic camouflage print jacket.

Sophisticated Camouflage

If your style is minimal or you’re not a huge fan of prints, you may be hesitant to purchase camouflage clothing. However, it’s important to know that there are a lot of camouflage prints out there. They come in various colors and scales. It’s not difficult to find a discrete pattern that embraces subtle colors and outfits a sleek piece.

Take Banana Republic for example. For the brand’s latest campaign, basketball player Kevin Love is front and center in a camouflage print jacket. The piece embraces dark colors and a sleek fitted silhouette. It’s relatively easy to embrace a timeless print like camouflage while still toning it down for everyday wear.

Enjoying a camouflage moment, Tim Schuhmacher wears Dunhill's foliage print shirt jacket.Pin
Enjoying a camouflage moment, Tim Schuhmacher wears Dunhill’s foliage print shirt jacket. The must-have piece comes from the brand’s fall-winter 2018 collection.

Military Style

Fashion trends come and go, but lucky for us they have a tendency to be revived. Military style is an aesthetic that trends in a cycle. Routinely, designers embrace a rugged charm with the timeless appeal of military-inspired looks. While you can pull out a pair of cargo pants and combat boots, those items are rather limited in terms of nature. On the other hand, updating your military style with a camouflage print can take you in many different directions. You can pick up a wide array of items with a camo finish. You can go casual in a parka or even formal with a dinner jacket.

Coach makes a case for camouflage with its "Wild Beast" print. The online exclusives include a Metropolitan Portfolio and League Backpack.Pin
Coach makes a case for camouflage with its “Wild Beast” print. Available exclusively online, Coach’s selection includes a Metropolitan Portfolio and League Backpack.

Camouflage Accessories

Accessories are a great way to add prints and patterns to your wardrobe. So it’s no surprise that camouflage prints are the perfect companion to leather or canvas bags. When it comes to fashion brands and a modern spin on camouflage, look no further than Coach. The heritage brand revisits camouflage with its “Wild Beast” print. It not only adds a pop of personality to its luxurious men’s bags but looks spectacular with wardrobe essentials. Coach also offers camouflage print wallets. Alexander McQueen is another luxury label that regularly uses the iconic print for its men’s wallets.


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