After the success of its ongoing womenswear partnership with Selena Gomez, Coach taps its first global face of menswear. The brand recruits actor and producer, Michael B. Jordan. The Black Panther star is slated to front spring-summer 2019 campaigns for men’s ready to wear, accessories, and fragrance. Jordan will also collaborate with Coach creative director Stuart Vevers on special design projects. No stranger to charity, Jordan looks forward to working with the Coach Foundation on philanthropic endeavors as well.
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Jordan discusses his partnership with Coach. I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,
says Jordan. I’m looking forward to jumping into the creative process and exploring fashion through a different lens.
Meanwhile, Vevers adds, Michael is cool and authentic, and he really embodies the Coach guy. I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.