Michael B. Jordan returns as the face of David Yurman, fronting the brand’s spring 2025 Chevron campaign. A perfect continuation of last year’s Chevron ad, the latest chapter highlights the modern man’s evolution—self-expression refined through craftsmanship and legacy.
Set against the striking backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City, the campaign captures Jordan in a commanding yet effortless presence. Dressed in sleek black tailoring, he embodies understated luxury, his look elevated by the sculptural forms of David Yurman’s Chevron collection.
Michael B. Jordan for David Yurman Chevron
Inspired by ancient architecture and classical artistry, the collection reimagines timeless motifs into contemporary statement pieces. The Chevron’s sharp, geometric silhouettes mirror the precision of Jordan’s style—bold, confident, and impeccably curated.
To celebrate the campaign’s debut, David Yurman hosted an intimate New York City event, bringing together Michael B. Jordan and Evan Yurman. An evening of effortless sophistication, it marked yet another milestone in the brand’s journey—one where heritage and modernity collide in perfect harmony.