Missoni Spring 2010 Campaign | The Missoni Family by Juergen Teller

The Fashionisto

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Published January 12, 2010

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Updated October 23, 2017

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Pictured: Ottavio Jr. and Marco Missoni

Angela Missoni opted for a more personal campaign this season. Trading out models for her own family, Missoni turned to the talents of Juergen Teller to capture a certain intimacy that places her designs in a real world setting. As Missoni shared with WWD, “I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect. This campaign really reflects the mood I’m in these days, even from a design stance.” The campaign features Angela Missoni, her parents, her children Margherita, Teresa and Francesco, as well as her brother Vittorio Missoni’s siblings, Ottavio Junior, Marco and Giacomo.

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Ottavio and Margherita Missoni; Angela and Marco Missoni
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Francesco Missoni; Giacomo and Marco Missoni
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Margherita Missoni and Missoni founders Rosita and Ottavio; Francesco Missoni


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28 thoughts on “Missoni Spring 2010 Campaign | The Missoni Family by Juergen Teller”

  1. Cool idea as for as the shoot goes, But as far as the clothes go….um? they look awful. The patterns looks so dated, like 1973 dated. That's a bad date for clothes

  2. Cool idea as for as the shoot goes, But as far as the clothes go….um? they look awful. The patterns looks so dated, like 1973 dated. That's a bad date for clothes

  3. whoops…i'm thinking i'm alone in how much i love these pictures and their home and, gulp, what they're wearing and how they wear it

  4. whoops…i'm thinking i'm alone in how much i love these pictures and their home and, gulp, what they're wearing and how they wear it

  5. i think its really beatiful !
    amazing idea…
    its art its fashion
    for who doest like you guys dont understand fashion and art….
    and don't know who is the Juergen teller …
    congratulation!
    beatiful job!!!!
    bellissimo!!!!!!!!!!!!!

  6. i think its really beatiful !
    amazing idea…
    its art its fashion
    for who doest like you guys dont understand fashion and art….
    and don't know who is the Juergen teller …
    congratulation!
    beatiful job!!!!
    bellissimo!!!!!!!!!!!!!

  7. I LOVE IT !!!!!!! SOOOO PRETTY!!!! VERY VERY NICE !!!!!
    SO HAPPY// COLORS… ITS MISSONI !!!!!!
    MY FAVORITE!!!
    AMAAAAAAAZINGGGGGGGGGGGG

  8. I LOVE IT !!!!!!! SOOOO PRETTY!!!! VERY VERY NICE !!!!!
    SO HAPPY// COLORS… ITS MISSONI !!!!!!
    MY FAVORITE!!!
    AMAAAAAAAZINGGGGGGGGGGGG

  9. j'adore.
    se tr belle!
    ual!!!! this is soo pretty
    MISSONI its so cool
    men i do like too…
    beatiful family , i love it!

  10. j'adore.
    se tr belle!
    ual!!!! this is soo pretty
    MISSONI its so cool
    men i do like too…
    beatiful family , i love it!

  11. THATS IS REALLY NICE! THE BRENDS NEED SAME ORIGINAL IDEAS SAMETHING MORE LIKE THAT ..
    THIS REPRESENT MISSONI… AND ITS AMAZING !!!
    I REALLY DO LIKE SO MUCHT
    AND FRANCESCO ITS VERY HOT!!!! LOOK SO SEXY WITH THIS GLASSES ..
    HUMMM …..

  12. THATS IS REALLY NICE! THE BRENDS NEED SAME ORIGINAL IDEAS SAMETHING MORE LIKE THAT ..
    THIS REPRESENT MISSONI… AND ITS AMAZING !!!
    I REALLY DO LIKE SO MUCHT
    AND FRANCESCO ITS VERY HOT!!!! LOOK SO SEXY WITH THIS GLASSES ..
    HUMMM …..

  13. Jurgen Teller is great but he isn't consistent with Missoni … not in this way at least. Sometimes I think this company decides to work with famous artists to cover an absence of concept and idea. No one of us forget the Jurgen Teller talent, but what is the idea? I think this is the worst Missoni campaign. With previous campaign they approached a younger target… with this campaign they confused once again who is their target and who themselves are. This campaign looks like a trial to put themselves in evidence, more than the brand and products… maybe they forgot Rosita and Ottavia are artists and try to promote themeselves as VIP …

  14. Jurgen Teller is great but he isn't consistent with Missoni … not in this way at least. Sometimes I think this company decides to work with famous artists to cover an absence of concept and idea. No one of us forget the Jurgen Teller talent, but what is the idea? I think this is the worst Missoni campaign. With previous campaign they approached a younger target… with this campaign they confused once again who is their target and who themselves are. This campaign looks like a trial to put themselves in evidence, more than the brand and products… maybe they forgot Rosita and Ottavia are artists and try to promote themeselves as VIP …

  15. Maybe the obsession for food (not so elegant really) explain Angela's dimension … I'm joking… in any case, Margarita is a nice girl… Francesco seems really stupid and just a little "dirty/toxic".. no comment for marco… maybe the only normal people are granmother and granfather… I wouldn't see this campaign into a magazine… in a fashion magazine!!! maybe ok in magazine focused on food … they are so fake…

  16. Maybe the obsession for food (not so elegant really) explain Angela's dimension … I'm joking… in any case, Margarita is a nice girl… Francesco seems really stupid and just a little "dirty/toxic".. no comment for marco… maybe the only normal people are granmother and granfather… I wouldn't see this campaign into a magazine… in a fashion magazine!!! maybe ok in magazine focused on food … they are so fake…

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