As we bid farewell to spring and look forward to a new season of style, Mr Porter unveils a new chapter of its Summer Stories campaign. An homage to Italian style, “Al Fresco” delivers sartorial elegance. Striding into this balmy season are models Vincent Banić and Matteo Tagliabue, embodying the essence of vintage resort wear that breathes an air of nostalgia mingled with contemporary refinement.
Mr Porter Summer Stories Al Fresco Campaign
Vincent and Matteo perfectly showcase a wardrobe that radiates effortless charm and carefree style, reminding us of the warmth of summer days, the rustling breeze, and the joy of open-air living. Mr Porter’s Summer Stories bring the crème de la crème of luxury brands under one umbrella, featuring an impressive line-up of 22 leading fashion brands.
The curated selection features designs from Anderson’s, Giorgio Armani, Barena, Brioni, Brunello Cucinelli, Caruso, C.P. Company, De Petrillo, Etro, Kiton, Loro Piana, Massimo Alba, Officine Creative, Persol, Piacenza Cashmere, R+D.LAB, SSAM, Tod’s, and Zegna.
The campaign is sprinkled with soft prints and pastel stripes, highlighting an array of casual wear from Zegna. It also gives the nod to sleek Brioni tailoring and showcases Etro beachwear, capturing the spirit of a carefree Italian summer.
According to Daniel Todd, Buying Director at Mr Porter, “Summer Stories is our biggest campaign to date, a standout and sustained moment that allows us to champion the best products for our customers to embrace warm-weather dressing, whatever the occasion. There’s nothing quite like an Italian summer, so we’re thrilled to spotlight this distinctive and instantly recognizable style in our Al Fresco chapter by collaborating with the most esteemed Italian brands through a series of exclusive collections.”
