Artistic Extravaganza–Italian label MSGM and independent magazine Toiletpaper, founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, join creative forces once again, creating a new collection characterized by an irreverent, colorful and surreal appeal. Designed to celebrate the relationship between fashion and contemporary art, the new collection blends the creativity of MSGM’s creative director with the irreverent and provocative spirit of the magazine, and the result is a selection of pieces that have in common an extensive use of neon color, pop-inspired prints and surreal motifs. Some of the figures used in the first collection, like the frogs and the lipsticks, return this time as decorations on the beachwear pieces, while a selection of the magazine’s signature images embellish sweatshirts, tees and shorts. Joining the passion for art and music with an irreverent and almost bizarre approach to fashion, the collection is definitely a tribute to the kaleidoscopic spirit of contemporary art, becoming itself an individual form of artistic expression.
