When it comes to branding, many companies could learn a lesson or two from Polo Ralph Lauren. From fragrances to apparel, the label has a concise, identifiable image. While strong art direction keeps Polo Ralph Lauren front and center as an aspirational lifestyle brand, Nacho Figueras is also a key factor. The Argentinean polo player was initially approached by fashion photographer Bruce Weber with the idea of modeling, which parlayed itself into an ongoing relationship with Ralph Lauren.
Beginning work with Ralph Lauren in 2000, Figueras stepped into the spotlight as the face of Ralph Lauren Black Label in 2005. A strong masculine vision that coincided perfectly with the brand’s classic stance on style, Figueras was enlisted as the face of Polo in 2009. Since, the leading polo player has appeared in numerous advertisements and commercials for the company’s fragrances and ready to wear collections. Throughout the years, Figueras has been photographed both by Weber and Arnaldo Anaya-Lucca for the brand’s campaigns.
Nacho Figueras for Ralph Lauren Advertisements
