National Seersucker Day Makes It’s Return on June 11

Brad

/

Published May 23, 2014

SeersuckerPin

National Seersucker Day–The long-standing tradition of Seersucker day is set to be revived next month when fashion brand Haspel and a group of US Congressmen encourage people across the country to wear the famed puckered fabric. Seersucker Day dates back to the early 20th Century, when the summer-friendly material became a must when temperatures began to rise and air conditioning was not yet widespread. The tradition was then revived in 1996 by Senator Trent Lott, and after briefly being discontinued in 2012, will once again return to the halls of Congress—and the rest of the country—on June 11.


Recent Updates

Callum Turner Steps Into Louis Vuitton Legacy

Callum Turner Steps Into Louis Vuitton Legacy

Louis Vuitton has named Callum Turner as its latest house ambassador, signaling a meeting point of luxury fashion and cinematic ...
Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Olympic gold medalist Tom Daley is diving into a new role—this time, with yarn. Partnering with Woolmark, Daley is embracing ...
Lacoste & Novak Djokovic Take to the Great Wall

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel's Dior Ambassador Debut (See the Photos)

Louis Garrel’s Dior Ambassador Debut (See the Photos)

Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...