Heroes of the Water-Alongside model favorites such as Parker Gregory, Nautica features real lifeguards in its summer 2014 campaign, Heroes of the Water. The casting comes as no surprise since Nautica is an event sponsor for the United States Lifesaving Association’s National Championships. Tying its new campaign into Father’s Day with memories of a father teaching his son to swim, the advertisement is timely as swim season approaches and the label features its latest swim styles.
