“Looking Forward, Forward Looking” is the theme of Neiman Marcus’ spring 2022 campaign. The season’s motto is to seize the future by looking forward in the most up-to-date fashion. The Mojave Desert and the picturesque Bristol Lake are the settings for Neiman Marcus’ latest advertising, which continues the company’s story with “The Art of Fashion.” Emma Tempest photographs models Liam Kelly and Lucas Cristiano for the occasion. Meanwhile, Pamela Libonati and Robert Sesser are responsible for the art direction.
Neiman Marcus Spring 2022 Campaign
“We heard that many of our customers are ready to embrace spring and the fashion that comes with it, and we also saw many designers show collections on the runway that captured a sense of joy and optimism,” expresses Lana Todorovich, Neiman Marcus president, and chief merchandising officer.
Related: NEIMAN MARCUS CELEBRATES THE ART OF FASHION WITH FALL ’21 CAMPAIGN
“With the Looking Forward, Forward Looking campaign, we capture this sense of optimism and are excited to bring our customers fashion-forward exclusives, new brands, and retail experiences that will capture the mood and new take on glamorous, confident dressing this season.”
Liam Kelly and Lucas Cristiano are the leading men of Neiman Marcus for spring, and they are a sight to behold. The models, who capture the attention of photographer Emma Tempest, are dressed in contemporary spring style. The Mojave Desert acts as the setting for a series of striking campaign photos. Neiman Marcus’ spring ad inspires with a designer wardrobe, including brands such as AMIRI, Dries Van Noten, and Saint Laurent.
