Neiman Marcus unveils a cinematic spectacle as it celebrates the 30th anniversary of “The Art of Fashion” with its fall 2024 campaign. To mark the milestone, the luxury fashion retailer has enlisted the talents of photographer Tyler Mitchell, who has captured the essence of old Hollywood glamour in a stunning advertisement and short film, “Extraordinary Pursuits.”
Neiman Marcus Fall 2024 Campaign
The campaign is a love letter to the art of cinema, showcasing fashion as a form of artistic expression. As Neiman Marcus Chief Brand Officer Nabil Aliffi notes, “An homage to the personal style of our clients, the campaign celebrates cinematic world-making articulated through our curated product assortment.” This is evident in the carefully crafted visuals, where every frame is a work of art.
Actors Ayo Edebiri and Colman Domingo are in the spotlight for the campaign. They are joined by journalist Amy Fine Collins, models Alex Consani and Roberto Sipos, and Neiman Marcus client Alexis Stiles.
This diverse ensemble perfectly encapsulates the brand’s eclectic spirit, making the campaign a celebration of individuality and style.
The campaign unfolds in a captivating short film, where Edebiri, exuding effortless chic, takes a stroll until a gust of wind sends her hat flying. This unexpected turn leads her to a chance encounter with a group of stylish characters at Neiman Marcus.
As the narrative unfolds, it becomes clear that this is an immersive journey that beckons viewers to step into the enchanting world of Neiman Marcus. The retailer has once again raised the bar for fashion campaigns, proving that, after 30 years, “The Art of Fashion” is still a masterpiece in the making.