With the excitement of the summer Olympics as a backdrop, Neiman Marcus unveils its “Quest for the Best” campaign for spring 2024. The advertisement is a vibrant celebration of athleticism and the beauty of striving for excellence, paralleling the perseverance and team spirit of world-class athletes with the elegance of the spring-summer 2024 collections.
Neiman Marcus Spring 2024 Campaign
Featuring an array of styles that balance casual and formal attire, the campaign draws on sports’ aesthetic and functional aspects, presenting a lineup that includes prominent brands such as AMIRI, Moncler, Issey Miyake, and Dolce & Gabbana.
The inspiring stories of American basketball player Kelly Oubre Jr. and B-boy Victor Montalvo are at the heart of Neiman Marcus’ campaign. Oubre, captured in dynamic sporting contexts, embodies the ad’s authenticity and spirit of determination.
“I want to encourage everyone to follow their heart and be themselves, unapologetically,” says Oubre, who also emphasizes the importance of setting an example for the next generation.
Montalvo highlights the creative and evolving nature of breakdancing. “For me, it’s all about being an innovator,” he states, emphasizing the deep connection between movement and music in his art form. “I love the way the music makes you feel, and also the freedom. There is no right or wrong way to do it.”
Photographed by Arnaud Lajeunie, the campaign also features models Anatol Modzelewski and Babacar N’Doye, who showcase various looks from Neiman Marcus’ featured brands.
The imagery skillfully juxtaposes the structured, glimmering lines of formal wear against the soft, flowing forms of sport-inspired fashion, demonstrating that luxury and leisure coexist harmoniously—ideal for a global audience ready for summer sportsmanship and style.
