Neiman Marcus sets the table for spring with its latest campaign, “Café Society,” a lavish tribute to the intersection of fashion and culinary culture. Photographed by Bobby Doherty at the iconic Mr. Chow Beverly Hills, the campaign captures a vibrant cast of personalities.
The advertisement unfolds with Pat Cleveland draped in crimson elegance, Michael Chow (Mr. Chow) in a pink double-breasted suit, and Kathy Hilton commanding attention in a powder-blue dress with sculptural sleeves. Ivy Getty, Lucky Blue Smith, Nara Smith, and others add layers of style and charisma.
Neiman Marcus Spring 2025 Campaign
Part of Neiman Marcus’s immersive “retail-tainment” strategy, the campaign goes beyond aesthetics. Upcoming exclusive dinners curated by renowned chefs like Thomas Keller, Kwame Onwuachi, and Jessica Oost will be complemented by collaborations with culinary icons such as Mr. Chow and Caviar Kaspia.
Meanwhile, luxurious tasting tables, set with Versace’s decadent tableware, Ginori 1735’s refined porcelain, and Baccarat’s crystal glassware, promise a feast for the senses.
Later this season, Neiman Marcus will unveil “A Pocket Guide to Great Taste,” a digital culinary compendium curated by Christine Muhlke. The guide promises a curated mix of restaurant recommendations and personal food memories from fashion luminaries such as Christian Louboutin, Manolo Blahnik, and Simone Rocha.
