New Beat Poët Arrivals At For-Tomorrow

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The Fashionisto

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Published February 9, 2009

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7 thoughts on “New Beat Poët Arrivals At For-Tomorrow”

  1. I can’t believe you’re advertising f-t!
    They’re just another couple of guys who are trying to jump on the fashion bandwagon, it’s so irritating! Do they do anything but regurgitate already reported news and look-books?

  2. It’s always nice to receive some criticism but from our standpoint:

    The majority of our posts have not been seen elsewhere on the internet, but are sourced shortly after because that’s the nature of blogging. The Fashionisto under a mutual agreement happily sources many of our posts that bloggers like you read.

    We also go to fashion weeks within Australia, receive media access from our supporters here and cover the mens runway events, all for a passion of the industry, not for a profit base.

    The whole operation is not effortless and has been an idea and a following for many years, in fact we started our blog at the same time as this one and before many others.

    From the amount of things we see from designers world wide, we filter through it and only put up what suits our aesthetic for an Australian audience.

    Within Australia there are only so many designers that one can blog about and also stock and when your looking for a European standard, its very frustrating because there is only so much available.

    Being less than a year old were doing the best we can with the resources available.

    We have high hopes for the future and achievable goals in stocking garments from quality international brands (some of which have contacted us with an expressed interest) but this has not been done before in Australia for men online and thus is incredibly hard because our market is also so much smaller.

    We want to output the best possible product for the growing fashionably minded niche.

    If you have any further problems/suggestions/advice we are a constant work in progress and would like to chat directly to you.

    We believe TheFashionisto is doing a great job.

    F-T

  3. The fashion bandwagon… wait is fashion fashionable right now?
    Anyway man, the best thing about for tomorrow is that it IS different from the other blogs.. for one it’s focused on menswear. and a very particular aesthetic of menswear at that. Second of all, it’s main focus is the oft forgotten Australian and New Zealand market.
    Putting the spotlight on those smaller brands is a really great service to people from around the world.. Being from NZ I learnt of lots of amazing Aus labels that I’d never heard of.
    But I guess the biggest point of difference is that it is an online store as well. One that is run professionally and is done so with a focus on delivering the best pieces from collections at a good price. Giving people around the world access to brands they would have never had before.
    I don’t agree with your point about regurgitated news and stuff either. That’s like watching network tv and complaining about everyone reporting on the Victorian bushfires or something. ohh man, they’re just saying the same thing the other channel is.
    People can get news anywhere, so they normally go back to one place over and over because they liked the presentation of it..

  4. First of all – the reporting of fashion is so completely different to the reporting of news that affects the general population. – there are unspoken rules – (for instance you don’t talk about the latest beat poet collection and then all of a sudden go off on a tangent about KVA being replaced) the only tangible connection i can see an australian label such as beat poet having with dior homme is perhaps that beat poet try and replicate as much of KVA’s collection as possible (oh wait that would be SAA). If you are going to discuss two completely different echelons of mens fashion, I just think it would be wise not to make out they somehow feed off of each other – or are on par. I love that F-T posts the look-books of australian labels such as SAA, but I just think it comes off as trying too hard when you claim to be into a “very particular aesthetic” (the indie, band scene look) and then all of a sudden fifth avenue shoe repair pops up – which is a relatively avant garde label out of sweden -which i highly doubt you will ever stock (its more of a blonde venus in brisbane thing). When I said “jump on the bandwagon” I didn’t mean to offend, I guess it just shits me off that the rest of Australia (namely general pants and their “a new season: a new direction” – in which they’re all of a sudden stocking shirts with cravats and bow ties) have finally caught on to a look that was pioneered by boutiques that have stocked labels such as mjolk since the beginning….. and now all these newbies are coming along trying to spin a profit off of the hard work of those that went before them.

    Sorry if what I have said comes across as really harsh, I just take this stuff way too seriously.
    🙂

  5. I do not know what is more irritating — people having the freedom to report as they please, the decline of exclusive fashion, Australian boutiques who jumped on the European-inspired bandwagon, or finding out that designers pay attention to what happens abroad and actually have an opinion.

  6. Thanks for that, but I’d think you’d be surprised when it comes to Fifth Ave, our good friend that runs the Somedays boutique in Sydney has picked up distribution rights and it’s a high priority on our list to be stocking them in the near future.

    Mjolk it self has been a personal favourite of ours for many years since Lars and John were a duo in ’04 and before Hem & Haw was in existence. After the collapse of Hem & Haw last year, John Clarke has started ‘Malmo’ this A/W 09, which we will also be stocking (as well as Mjolk, now based in New York) in the very near future.

    It’s also only now we’ve been able to work our way up to the kind of capital needed to launch this and the journey has been a very hard but passionate one. I do stand by that we are very closely knit with many of the designers within Australia and aren’t a regular store which just stocks brands because they are seen as ‘trendy’ or profit driven. We have worked personally with Material Boy, Kornerd, Saint Augustine Academy, Chronicles Of Never and Beat Poet for many years before this was launched and do realise the hard work that many of these designers have been through to get things going, it’s a very small market over here with very limited backing. That’s partly the aim of this business, to promote some amazing stuff that’s coming out of the brands here on a worldwide scale and also provide info that we’d only know because of the relationships held. It definitely seems to be working and I thank Carl as well for this.

    Your case in point, fair, we’ll change a few things.

    Cheers.
    F-T

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