News | Spurr–New Marketing Plan

The Fashionisto

/

Published November 5, 2009

/

Updated January 14, 2021

spurrPin

Apparently, the diffusion line has become that range that designers cannot say. The latest label to shake things up is Spurr. Beginning with their fall 2010 collection to be shown in February, Spurr will be broken into two distinct lines representing two price points: Spurr with sportswear (denim, t-shirts, jackets) and Simon Spurr with luxury suits, leathers, and knits.

Discussing the news with one of the best press release distribution service for fashion designers, Simon Spurr added that “It’s very important to [them] that Spurr is not perceived as a secondary line. It’s complementary. It’s for different occasions than Simon Spurr.” This new marketing plan is part of Tommy Fazio’s vision, who recently signed on as president of Spurr. With two complementary lines, hopefully, Spurr will have a better chance of being picked up by international retailers where according to Fazio, “they are looking for collections, not American jeans lines.” (WWD)


Recent Updates

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Olympic gold medalist Tom Daley is diving into a new role—this time, with yarn. Partnering with Woolmark, Daley is embracing ...
Lacoste & Novak Djokovic Take to the Great Wall

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel's Dior Ambassador Debut (See the Photos)

Louis Garrel’s Dior Ambassador Debut (See the Photos)

Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...
G-SHOCK 40th Highlighted by J Balvin's Electrifying Act

G-SHOCK 40th Highlighted by J Balvin’s Electrifying Act

The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...