The General–Located in the heart of Shoreditch, the Topman General Store held its grand opening on September 23, 2011. Curated by Gordon Richardson (Topman Design Director) and Matthew Murphy (b store Creative Director), the new concept store will feature exclusive lines and collaborations, alongside an edited selection from Topman, Topman Design, and Topman Limited. The intimately furnished space will also house limited edition artwork, books, temporary art installations and in-store events.