You may add the latest campaign from Jaeger-LeCoultre to your fall mood board. The luxury Swiss watch company offers an inspirational vision with its new Reverso advertising. Jaeger-LeCoultre enlists Nicholas Hoult, a friend of the Maison, to star in the advertisement. Hoult embraces monochromatic attire while showcasing the many versions of the Jaeger-LeCoultre Reverso watch in the foreground.
Nicholas Hoult for Jaeger-LeCoultre Reverso Campaign
The Jaeger-LeCoultre Reverso timepiece campaign is titled “A New Turn.” For the outing, Jaeger-LeCoultre captures the evolution of its watches with the theory of “The Butterfly Effect,” which is the tiniest event in nature that causes an unstoppable chain reaction, resulting in an unforeseeable event. For Jaeger-LeCoultre, the attention is in the details as the company alters the face of its Reverso, initially introduced in 1931.
With a simple flip, the Reverso Tribute Calendar by Jaeger-LeCoultre transforms from an Art Deco-inspired wristwatch with a silver sunray-brushed dial to a watch with a reverse-side dial and a redesigned night and day indicator.
Nicholas Hoult, referring to Jaeger-LeCoultre and the concept behind its Reverso timepieces, says, “In my own life, seemingly insignificant moments have led to great developments in my career.” Hoult adds, “A chance meeting, or simply changing an arrangement has opened up opportunities I could never have foreseen.”
