Diesel artistic director Nicola Formichetti links up with fashion photographer Yu Tsai to appear in the latest cover story of Adweek. Talking to the magazine, Formichetti opens up about his role at Diesel and his progress so far since his appointment two years ago.
Formichetti on Diesel’s Store Image:
“I’m about to launch a new concept for the stores. The first one will be in New York and then Milan. If the concept is amazing—and I’m sure it will be—then next year we’re going to roll it out to all of our stores, more than 300 all over the world.”
Formichetti on Diesel’s Design Changes:
“Denim was all about editing what’s right, what’s the right shape and what’s the right treatment, you know, because sometimes at Diesel we can just be a little bit too overwhelming with so many different washes and shapes.” Read more at Adweek.com.
