It’s undeniable that Nordstrom’s Anniversary Sale is one of the shopping events of the year. So it comes as no surprise that the retailer is celebrating its upcoming launch with a new campaign. Nordstrom taps football player Russell Wilson and actor Taye Diggs as ambassadors for the sale. In addition to appearing in promotional images for the retailer, each star also has their own personal picks from the sale, which we’ll explore.
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Commenting on the occasion, Nordstrom executive vice president and chief marketing officer Scott Meden shares, “Our Anniversary Sale is one of the most exciting Nordstrom events of the year for our customers.” He continues, “It’s a sale like no other. We’re thrilled to make it come to life with this campaign, and to showcase new arrivals from our hottest fashion brands in partnership with our ambassadors.”
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Wilson adds, “This year I am especially excited for the Anniversary Sale. Shopping at Nordstrom is always fun and easy, and who doesn’t love finding the newest styles of the season.” Talking about his own brand, Wilson says, “What an honor for Good Man Brand to have been selected to be a part of this event alongside some the best and biggest brands in the world.”
Nordstrom’s Anniversary Sale begins July 21 and ends August 6, 2017.
Nordstrom Anniversary Sale 2017 Campaign
