Tennis player Novak Djokovic steps into a new role as the face of Lacoste. The French brand shows the passing of the torch from René Lacoste to Djokovic with an advertising campaign. A regular collaborator of Lacoste, Jacob Sutton photographs the outing. In addition to being the face of the brand, Djokovic has an exclusive eponymous clothing line by Lacoste. Wearing the range on and off the court, the tennis clothes bring together style and function.
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Novak Djokovic for Lacoste 2017 Campaign
