Swedish brand Nudie Jeans unveils its spring 2022 collection with a new campaign. Nudie Jeans likens its latest collection to a “road movie” this season. What counts is where you are headed, according to the label. It’s “All or Nothing,” as long as you and your friends dress for the occasion.
Nudie Jeans Spring 2022 Campaign
Japanese selvage denim, which Nudie Jeans refers to as its “first crush,” takes center stage in its spring 2022 collection. Nudie Jeans’ Japanese selvage denim jeans have been a fixture since 2001 and are available in several classic fits. The brand’s bright shirts and graphic tees look well with these denim styles.
Related: COS KEEPS IT SIMPLE WITH FRESH DENIM
Nudie Jeans’ spring 2022 ad features models, Vincent Gehrke and Hannes Ferm. The pair sets off on a road trip as part of the season’s “All or Nothing” theme. Along the way, the models inspire in a wardrobe of classic denim, paired with patterned shirts and lightweight jackets.
