Oliver Peoples’ spring 2025 campaign, “The Eyes of Oliver,” explores how eyewear shapes perception, weaving a cinematic story where presence and illusion blur. Directed by Guy Aroch, the campaign unfolds at the storied Beverly Estate, a backdrop steeped in Old Hollywood allure.
Oliver Peoples Spring 2025 Campaign
Actor Brandon Sklenar steps into the role of Oliver, slipping in and out of sight behind the dark lenses of his Cary Grant Sun frames. Camille Rowe plays the counterpart—each time she lowers her frames, Oliver vanishes, a fleeting presence dissolving into thin air.
Levi Dylan makes an appearance, adding another layer to the narrative, where each character is framed not just by their sunglasses but by the interplay of light and shadow. The collection introduces the reimagined Aero II, a bold statement in design, alongside the rimless TK-13, a study in weightlessness.
The classic Cary Grant Sun returns in fresh colorways, its retro silhouette reinforcing the brand’s unmistakable aesthetic. Oliver Peoples once again turns Los Angeles into a stage, capturing the city’s essence through its signature lens.
