Balmain creative director Olivier Rousteing is the latest designer to collaborate with NikeLab. The French designer is marrying his love for football and fashion with the NikeLab x Olivier Rousteing: Football Nouveau collection. Rousteing shares, “Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes.” Rousteing continues, “What I love about this collection is that we are integrating the iconic style of football into sport style.”
The covetable collection continues Nike’s summer of style with the range launching June 2, 2016. NikeLab senior apparel design director Jarrett Reynolds says, “Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two.” Reynolds explains, “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”
The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...
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