Double M jeans are the product of a tri-part operation helmed by Swedish denim legend Mille Monferin. The LON-ZRH-TOK maxim blends the best ingredients of these cities, and serves up special jeans worthy of consumption by the most select tasters. This cross pollination, with feet firmly on the ground in London, Zurich, and Tokyo, reflects what Double M as a company is all about. Also engaged in ushering Japanese brands into the European market, it’s a new platform between Japan and Europe.