Original Penguin features New York-based band AJR in its spring-summer 2018 campaign. AJR collaborated with Original Penguin on a music video for their song Come Hang Out. The video also serves as the label’s campaign video. Adam Met of AJR says, It was a really cohesive match to be working with Original Penguin for our video for ‘Come Hang Out.’
Met continues, Their philosophy of juxtaposing different clothing styles from different decades aligns with the way we like to write and produce. Their overall fun aesthetic helps to contribute to a video that is really representative of the message of the song.
Related: Be an Original | Original Penguin Unveils Fall Campaign
Original Penguin president Todd Bernstein adds, For spring 2018, we were inspired by a mash-up of decades, resulting in a collection rightly named MIXTAPE.
Berstein explains, Different reference points from the 80’s, 90’s and 2000’s embody youth culture and the fun aspect of Original Penguin.
Elaborating, Bernstein shares, For the campaign, our concept to throw the ultimate house party was amplified by the opportunity to partner with AJR. We feel that music is a pillar of the brand, and AJR represents the core values of Original Penguin. We are a brand that stands for fun and for being an original. We are what you wear for the good times.
Original Penguin’s campaign also sees the brand reunite with model Micky Ayoub. He is joined by Malik Lambert. The models enjoy a stylish pool party while showcasing Original Penguin’s key pieces for the season. Photographer Alex McDonnell collaborates with stylist Preston Konrad to capture the advertisement.
AJR for Original Penguin Spring 2018 Campaign
Original Penguin Spring/Summer 2018 Campaign
Grooming: Tiffany Leigh Patton
