Portuguese model Francisco Henriques is the latest face of Paco Rabanne. He fronts the fragrance campaign for the brand’s new fragrance, Pure XS. A unique blend of ingredients comes together for the cologne, which was developed by perfumers Anne Flipo, Bruno Jovanovic, and Caroline Dumur. Pure XS features notes of ginger, thyme, cinnamon, vanilla, cedar, and more.
Related: Francisco Henriques Models Relaxed Style for H&M
Looking to represent the sensual aspects of the fragrance, Paco Rabanne turns to Nathaniel Goldberg to photograph the advertisement. Goldberg collaborates with director Johan Renck for the occasion. Front and center, Francisco plays Paco Rabanne’s suave gentleman. Starring in a cheeky commercial, Francisco walks into a room where a group of girls secretly watch him undress.
Paco Rabanne Pure XS Fragrance Campaign
Video: Paco Rabanne Pure XS Fragrance Campaign
Paco Rabanne Pure XS Fragrance
