Paco Rabanne Delivers Cheeky Pure XS Campaign Starring Francisco Henriques

The Fashionisto

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Published August 8, 2017

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Updated March 25, 2018

Francisco Henriques stars in Paco Rabanne's Pure XS fragrance campaign.Pin
Francisco Henriques stars in Paco Rabanne’s Pure XS fragrance campaign.

Portuguese model Francisco Henriques is the latest face of Paco Rabanne. He fronts the fragrance campaign for the brand’s new fragrance, Pure XS. A unique blend of ingredients comes together for the cologne, which was developed by perfumers Anne Flipo, Bruno Jovanovic, and Caroline Dumur. Pure XS features notes of ginger, thyme, cinnamon, vanilla, cedar, and more.

Related: Francisco Henriques Models Relaxed Style for H&M

Looking to represent the sensual aspects of the fragrance, Paco Rabanne turns to Nathaniel Goldberg to photograph the advertisement. Goldberg collaborates with director Johan Renck for the occasion. Front and center, Francisco plays Paco Rabanne’s suave gentleman. Starring in a cheeky commercial, Francisco walks into a room where a group of girls secretly watch him undress.

Paco Rabanne Pure XS Fragrance Campaign

Paco Rabanne enlists Portuguese model Francisco Henriques as the face of its Pure XS fragrance campaign.Pin
Paco Rabanne enlists Portuguese model Francisco Henriques as the face of its Pure XS fragrance campaign.

Video: Paco Rabanne Pure XS Fragrance Campaign

Paco Rabanne Pure XS Fragrance

Campaign artwork for Paco Rabanne's Pure XS fragrance.Pin
Campaign artwork for Paco Rabanne’s Pure XS fragrance.
An image featuring Paco Rabanne's Pure XS fragrance.Pin
An image featuring Paco Rabanne’s Pure XS fragrance.
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