Tommy Hilfiger’s latest fall 2024 campaign lands on the streets of New York, spotlighting the recently engaged Patrick Schwarzenegger and Abby Champion. Alasdair McLellan photographs the couple in Tommy Hilfiger’s latest collection, which pays homage to timeless American classics with a contemporary attitude.
Tommy Hilfiger Fall 2024 Campaign
“Patrick and Abby embody the next generation’s power couple,” notes Tommy Hilfiger, emphasizing their deep bond and the optimism they bring to the advertisement. The pair represents a bridge between classic prep and the energy of today’s youth.
Schwarzenegger’s looks pull from quintessential pieces that embody Hilfiger’s signature style. The “White Lotus” star wears a mix of modern varsity influences, pairing Oxford shirts with essentials like cable-knit sweaters, all underlined by tailored prep. The result is a nod to traditional menswear, updated with a contemporary twist.
Schwarzenegger mentions, “The campaign felt like an intimate and genuine reflection of our relationship so far.” The narrative weaves effortlessly into the visuals.
With Abby Champion by his side, they navigate through casual moments, from relaxed rooftop embraces to Central Park strolls. “I always feel better when Abby is by my side,” he adds, capturing the emotional core that Hilfiger masterfully aligns with the fashion-forward pieces.
The chemistry between them is evident, not only in the way they wear the clothes but also in how the campaign presents them. Hilfiger seamlessly ushers in a new era of prep style—grounded in heritage yet undeniably suited for the modern generation. Schwarzenegger says, “It’s a timeless campaign, and we hope we last a lifetime together.”
The final moments of the campaign are effortlessly cinematic, blending urban sophistication with an organic sense of intimacy. It’s a campaign that lives and breathes the very essence of New York, with a style that transcends any fleeting trend, making a sharp statement for fall 2024.
