Paul Smith revisits its roots for its fall-winter 2019 campaign. It’s back to the beginnings with a true-to-size replica of Smith’s first shop on Byard Lane in Nottingham. Benno Bulang channels the spirit of the designer as he poses for images reminiscent of iconic photos taken of Smith. Photographed by Theo Sion, models Jonas Glöer and Remington Williams appear in the advertisement as well. Max Pearmain styles the lot. The season tackles a modern take on traditional British clothing for the outdoors. Key items include coats; one in a stunning red, and another brilliantly checked.
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