Paul Smith channels a vacation attitude with its spring-summer 2018 campaign. The fashion brand takes us to the South of France with hopes to capture the unexpected. It’s here that Ben Allen wear Paul Smith’s Ocean print. The unique graphic offers Smith’s interpretation of popular Hawaiian prints. It includes hand-drawn florals, corals, and Japanese koi carp inspired by the designer’s many trips to Tokyo. Approaching the campaign, Smith features his Ocean print on a relaxed shirt and flashy field jacket.
Related: Paul Smith Goes Tropical for Spring ’18 Collection
Paul Smith Spring/Summer 2018 Campaign
