Paul Smith embraces a pink hue for his duo-tone spring-summer 2020 campaign. The British designer taps into a nostalgic retro vibe with its advertisement. Attention is drawn to the cut and silhouette of the new tailoring shapes, which blend a 1970s flavor with modern construction.
More specifically, Smith recalls fond visits to New York in the early 70s, bringing to mind the oversized hand-me-down jackets and overcoats worn by the city’s young artistic community at the time.
For Smith, the season comes alive by working with art director Ed Quarmby and photographer Theo Sion. Models Felix Archer, Tamel Lee, and Tessa Bruinsma appear before Sion’s lens, while Max Pearmain looks after the styling of Smith’s tailored suits.
Related: Paul Smith Delivers a Sartorial Punch of Color with Spring ’20 Collection
Paul Smith Spring/Summer 2020 Campaign
